Avanch is a fitness app where you can take steps outside and convert them into coins that unlocks various items in the store (for free) without entering any payment info.

Design Challenge

In doing research for designing Avanch during my final semester at Cal State East Bay, Americans are often dealing with the struggles of staying motivated and staying fit because either they are just too busy with their 9 to 5 job or they don't enjoy living a healthy lifestyle. This article by Very Well Health goes deep into the struggles of managing weight loss.


In return, the hope in designing Avanch is to solve this issue without any constraints for everyday Americans & be engaged to participate fulfilling an active lifestyle by solving their respective goals for being fit.


Katherine Lee


  • Research
  • Concept
  • Visual Mockups
  • Usability Testing

Project Duration

August - December 2018



Who would benefit using Avanch?

I'd like to put in perspective the market Avanch is specifically aiming for to the general, worldwide population. Avanch is catered for everyday use whether your active in the field, standing up during your whole shift, marathon runners, or just taking a stroll in your friendly neighborhood park; it's all about understanding the audience Avanch serves.

9 to 5

Asking the right questions

In reality, as a designer, it's imperative to get ask the right questions in their overall views of exercise, the lifestyle they live, & motivation behind it. Here's an opportunity to survey users & get in the right mindframe to build Avanch from the ground up.


What's your opinion on exercise and staying motivated on being fit?



How often do you exercise based on your overall busyness in your life?



After finishing your exercise, do you feel rewarded for your overall effort?


Key Findings

Here is a brief look at the analysis from the above questionnaire of the three questions from users relevant experience with exercise. This is based out of 10 anonymous users worldwide using reddit as my main channel to communicate.


No excercise

4 users reported they don't exercise at all.  


Exercise (2-3x a week)

2 users exercise only in spurts.


Exercise (3-5x a week)

4 users exercise at least 3-5 times a day.

Feature Prioritization

After gathering insights from questionnaires and looking into analysis, it's time to put together what features to add and brainstorm what needs to be accomplished for Avanch to bring value in the product.


High Impact

Steps Allocated / Collected
Convert steps into coins
Spend Coins from steps


High Impact

Search Options
Share Progress


Low Impact

Stats / Numbers for Steps
Track your Health
Record Steps


Low Impact


Persona Details

Alex Lambley

College Sophomore
Age: 20
Major: Sociology
Status: Single
Location: College Park, Maryland
Outdoor Activity: Low
"Never! Lack of motivation".

Pain Points

I never exercise because I never have been a big fan of getting myself in shape. I've always been a social person and engrain myself within the community but i'm not an active person at all.


If I have an app that can enable me to get awarded for all the walking i'm doing around the campus and fun activities i'm partaking, this could be a game changer that I can vibe with!

Gia Curry

Age: 28
Occupation: Forensic Analyst
Status: Married; Two Kids
Location: Brooklyn, New York
Outdoor Activity: Medium
"Can't exercise because of work schedule, family responsibilities, and lack of babysitter".

Pain Points

Life can be frustrating when you're in a lab and collaborate with other forensics all day. Can't seem to get any fresh air these days with a family to raise and just balancing out my schedule.


If I can develop a habit and start a routine to walk, even for a little bit to track my progress while i'm at work and walking around the house taking care of my kids, that would be cool! I'm also a nerd and like to track stats, so to see a bunch of numbers to maintain my motivation is something I want to look into.

Alexander Ware

All Nighter
Age: 25
Occupation: Sports Medicine Physician
Status: Single
Location: Phoenix, Arizona
Outdoor Activity: High
"There's certainly a feeling of accomplishment and sense of euphoria".


I get tired of eating all the free junk food that's around the office and it's not healthy for me. It's sometimes tempting and I often can't help myself, but it doesn't help that I have to work 9 to 5 because that leaves me the only chance to run before sunset dawns. Luckily i'm an all nighter so it doesn't bother me too much.


Running gives me a pure sense of fulfillment and relief from when i'm not working as a sports medicine physician. It's ironic that I get to deal with athletes on an everyday basis but i'm also a fanatic jogger so I love the adrenaline it gives me when I have a chance to run and burn some calories!

Competitive Analysis

Avanch has two main competitors: Sweatcoin and Lympo. Each have their pros and cons, but it's more important to extract their strengths and make the most of the opportunuity.



Sweatcoin is a app that converts your steps into digital currency to spend on products, coupons, and crowdfunding.


Unique dashboard
Clean User Interface


Doesn't convert all the steps you take
Not free; have to spend actual money on shipping


Lympo is a app that rewards you for exercising and live a healthier life by paying you LYM tokens and purchase goods from their app.


Fun challenges
Rewards are broad


App would often freeze midway in background
Very grindy; not enjoyable if goal isn't attainable



Mind Map

What didn't worked?

Having too much information can be overwhelming as I struggled with creating categories for Avanch. I would aways approach this process by applying my critical thinking skills and adapting common sense principles through general practices and honing in simple solutions for design.

Solutions experimented

  • Experimenting between having a physical button to touch and record steps or having AI to automatically know you're walking outside.
  • Designing a wearable interface to go along with mobile + desktop.

What worked?

One of the things that stood out was having a home page that introduces what the app is about from today's date to the overall setup for Avanch coins + steps. That's one of the benefits of creating a mind map is recognizing the overall value and minimizing clutter.




Primary Colors


Design System

Here is the style guide for Avanch. It's always good to show off the typography and colors for mobile and web. It's also equally important for cross platforms to maintain autonomy and consistent presentation as well.



Netflix Sans App




II. Dashboard + Profile
**For every 1000 steps, you get 100 Avanch Coins**

The dashboard presents a unique experience for users to take steps as they go about their day. This feature is important in regards to functionality and ease of use when walking and recording steps. Whether you're walking inside or outside, as long as you press the play button, anything is possible!

Home Page

In the home page, you can refresh the steps you've taken and that will eventually convert to Avanch Coins. Not to mention the offers and recent steps too!

Home Page Refreshed

After refreshing, you get to see the amount of Avanch coins converted fom taking steps.

Dashboard Intro

Here is the dashboard page for taking steps and viewing stats.


Notice the progression circle lights up as steps are being recorded.


After you finish, you'll receive Avanch Coins that can be spent at the store.

Statistics (Daily)

Here you can see your stats allocated from a specific day between steps and heart rate.

Statistics (Monthly)

Stats to view on an average, monthly basis from kilos and calories burned.

III. Store + Checkout

In the store front for Avanch, you can use you purchase items using your coins that have been converted from walking. This is a cool, unique, and innovative way to reward yourself and see if you can find any goods that users like, all without entering your credit card info.

Spend those Avanch coins

Find affordable Avanch items you like and add them to the cart.

No friction

As you scroll down, the my cart button and navigation bar for "500 AVH Coins" is a fixed position, so it stays without you going back up, making shopping less frustrating and saves you time.

Wallet History

See the recent coins you've spent and earned from walking in wallet history.

Product Page

When you press on a specific product, you get to see this page. Notice the plus button to "add to cart" and quick pay to purchase this one product.

My Cart

When you press my cart, this pops up and you get the option top review the items you have on the cart before finally making the full purchase, using your converted, Avanch coins for simply walking.


The profile page gives the option to mange your preferences and settings as well as change your profile photo.

IV. Can't forget about the web versions

Check out the web version of Avanch down below! Wanted to create a cross platform and make this as consistent and seamless as possible. The only difference is that you can't record steps carrying a macbook with you, but on web, you can view your stats and still buy items from the Avanch store.



If Avanch was fully funded...

Getting feedback has always been a great way to understand how the general audience responds to the product in what they think about & what can be improved. Below, are their general views of Avanch about being rewarded for exercise if this was fully funded.

"I would recommend this app especially people who like to achieve a goal in a day".

"I would recommend this to my fitness friends. There needs to be a few new iterations for some pages, but it has a lot of potential to be used in the fitness industry".

And Finally, Usability Testing...

Usability Testing is a great way to get feedback from your core audience whether the progression is projecting upwards or whether the product that was initially set in the brainstorming session should be something to take a step back and holistically re-evaluate.

In totality, I'm happy to see the overall feedback was favorable about the product itself and the general consensus for testers. Here are the biggest takeaways and what can be improved down below.

Biggest Takeaway

  • One user really liked the playfulness when they opened up the dashboard section for steps, particularly the granular circle and the blue steps.
  • Visuals were great
  • Onboarding was smooth and skippable
  • Pops ups were one hand accessible for mobile

Biggest Improvement

  • One user was unsure about the business program for rewards since you can't use real money to buy items.
  • Another user was unsure whether to distinguish the plus button was an action to "add to cart" or "buy". She mentioned, "why can't an action like "buy to cart" for each product be used" because people are more familiar to buy things in this way.
  • When looking at stats for steps, there was slight confusion on how to change features. For example, you can't change from one page to another for calories and heart rate. You can only navigate the back button to see stats and filter daily/monthly based on activity usage.

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