Avanch is a fitness app where you can take steps outside and convert them into coins that unlocks various items in the store (for free) without entering any payment info.
In doing research for designing Avanch during my final semester at Cal State East Bay, Americans are often dealing with the struggles of staying motivated and staying fit because either they are just too busy with their 9 to 5 job or they don't enjoy living a healthy lifestyle. This article by Very Well Health goes deep into the struggles of managing weight loss.
In return, the hope in designing Avanch is to solve this issue without any constraints for everyday Americans & be engaged to participate fulfilling an active lifestyle by solving their respective goals for being fit.
I'd like to put in perspective the market Avanch is specifically aiming for to the general, worldwide population. Avanch is catered for everyday use whether your active in the field, standing up during your whole shift, marathon runners, or just taking a stroll in your friendly neighborhood park; it's all about understanding the audience Avanch serves.
In reality, as a designer, it's imperative to get ask the right questions in their overall views of exercise, the lifestyle they live, & motivation behind it. Here's an opportunity to survey users & get in the right mindframe to build Avanch from the ground up.
What's your opinion on exercise and staying motivated on being fit?
How often do you exercise based on your overall busyness in your life?
After finishing your exercise, do you feel rewarded for your overall effort?
Here is a brief look at the analysis from the above questionnaire of the three questions from users relevant experience with exercise. This is based out of 10 anonymous users worldwide using reddit as my main channel to communicate.
4 users reported they don't exercise at all.
2 users exercise only in spurts.
4 users exercise at least 3-5 times a day.
After gathering insights from questionnaires and looking into analysis, it's time to put together what features to add and brainstorm what needs to be accomplished for Avanch to bring value in the product.
I never exercise because I never have been a big fan of getting myself in shape. I've always been a social person and engrain myself within the community but i'm not an active person at all.
If I have an app that can enable me to get awarded for all the walking i'm doing around the campus and fun activities i'm partaking, this could be a game changer that I can vibe with!
Life can be frustrating when you're in a lab and collaborate with other forensics all day. Can't seem to get any fresh air these days with a family to raise and just balancing out my schedule.
If I can develop a habit and start a routine to walk, even for a little bit to track my progress while i'm at work and walking around the house taking care of my kids, that would be cool! I'm also a nerd and like to track stats, so to see a bunch of numbers to maintain my motivation is something I want to look into.
I get tired of eating all the free junk food that's around the office and it's not healthy for me. It's sometimes tempting and I often can't help myself, but it doesn't help that I have to work 9 to 5 because that leaves me the only chance to run before sunset dawns. Luckily i'm an all nighter so it doesn't bother me too much.
Running gives me a pure sense of fulfillment and relief from when i'm not working as a sports medicine physician. It's ironic that I get to deal with athletes on an everyday basis but i'm also a fanatic jogger so I love the adrenaline it gives me when I have a chance to run and burn some calories!
Avanch has two main competitors: Sweatcoin and Lympo. Each have their pros and cons, but it's more important to extract their strengths and make the most of the opportunuity.
Here is the style guide for Avanch. It's always good to show off the typography and colors for mobile and web. It's also equally important for cross platforms to maintain autonomy and consistent presentation as well.
Here is the introduction of Avanch! This process lets users show the sign in / sign up process and welcome screens about what Avanch has to offer.
The dashboard presents a unique experience for users to take steps as they go about their day. This feature is important in regards to functionality and ease of use when walking and recording steps. Whether you're walking inside or outside, as long as you press the play button, anything is possible!
In the home page, you can refresh the steps you've taken and that will eventually convert to Avanch Coins. Not to mention the offers and recent steps too!
After refreshing, you get to see the amount of Avanch coins converted fom taking steps.
In the store front for Avanch, you can use you purchase items using your coins that have been converted from walking. This is a cool, unique, and innovative way to reward yourself and see if you can find any goods that users like, all without entering your credit card info.
Find affordable Avanch items you like and add them to the cart.
As you scroll down, the my cart button and navigation bar for "500 AVH Coins" is a fixed position, so it stays without you going back up, making shopping less frustrating and saves you time.
When you press my cart, this pops up and you get the option top review the items you have on the cart before finally making the full purchase, using your converted, Avanch coins for simply walking.
The profile page gives the option to mange your preferences and settings as well as change your profile photo.
Check out the web version of Avanch down below! Wanted to create a cross platform and make this as consistent and seamless as possible. The only difference is that you can't record steps carrying a macbook with you, but on web, you can view your stats and still buy items from the Avanch store.
Getting feedback has always been a great way to understand how the general audience responds to the product in what they think about & what can be improved. Below, are their general views of Avanch about being rewarded for exercise if this was fully funded.
"I would recommend this app especially people who like to achieve a goal in a day".
"I would recommend this to my fitness friends. There needs to be a few new iterations for some pages, but it has a lot of potential to be used in the fitness industry".
Usability Testing is a great way to get feedback from your core audience whether the progression is projecting upwards or whether the product that was initially set in the brainstorming session should be something to take a step back and holistically re-evaluate.
In totality, I'm happy to see the overall feedback was favorable about the product itself and the general consensus for testers. Here are the biggest takeaways and what can be improved down below.